Petya Ivanova shares five marketing ideas for practices to mark the changing of the seasons. The dental practice is not the first thing that comes to mind when thinking about the summer. For most patients, enjoying the sunny weather and a well-deserved vacation are much higher on the priority list. So, as we bid the … Continued
Adrian Duffy explains how to build an effective marketing campaign for tooth whitening. As this month’s issue of Irish Dentistry carries a special feature on tooth whitening, I thought I’d take a look at a few tried and tested techniques you could apply to promote a cosmetic dental service like tooth whitening in your clinic. … Continued
Bethany Rushworth offers her opinion on social media, and explains how it can be a wonderful way for colleagues to network, share information and learn Throughout lockdown I have been spending more time than usual on social media. I’ve been utilising my extra available time to produce content for students and other relatively newly qualified … Continued
Conor Lynch explains how an effective digital strategy can help patients stay with you for the long-term Digital marketing can be defined as the marketing of products or services using digital channels to reach the target audience. The digital age gives dentists incredible opportunities to connect with new clients and retain current, valuable ones. It’s … Continued
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