Adrian Duffy explains how to build an effective marketing campaign for tooth whitening. As this month’s issue of Irish Dentistry carries a special feature on tooth whitening, I thought I’d take a look at a few tried and tested techniques you could apply to promote a cosmetic dental service like tooth whitening in your clinic. … Continued
Petya Ivanova shares five marketing ideas for practices to mark the changing of the seasons. The dental practice is not the first thing that comes to mind when thinking about the summer. For most patients, enjoying the sunny weather and a well-deserved vacation are much higher on the priority list. So, as we bid the … Continued
Providing excellent oral care is the main aim of any dental practice. However, that’s only made possible by multiple other factors that have much less to do with dentistry. From establishing a great team, to ensuring that your practice has an effective infrastructure, there is a lot to take into account when you’re setting up … Continued
Conor Lynch explains how an effective digital strategy can help patients stay with you for the long-term Digital marketing can be defined as the marketing of products or services using digital channels to reach the target audience. The digital age gives dentists incredible opportunities to connect with new clients and retain current, valuable ones. It’s … Continued
Jeremy Biggerstaff demonstrates how to push your practice into the digital era Dentists are at the forefront of the digital age, and it’s becoming increasingly more important for dentists to embrace change and nurture a culture that focuses on continuous growth. The rise of digital and online technology, in particular, has experienced a significantly rapid … Continued
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