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A brighter promotion for tooth whitening

Adrian Duffy explains how to build an effective marketing campaign for tooth whitening. As this month’s issue of Irish Dentistry carries a special feature on tooth whitening, I thought I’d take a look at a few tried and tested techniques you could apply to promote a cosmetic dental service like tooth whitening in your clinic.  … Continued

Boosting sales and reaching new markets

Adrian Duffy explores the Trading Online Voucher Scheme, designed to help small businesses to trade more online and reach new markets. Did you know you can now receive funding for up to 50% of €2,500 for your dental practice’s marketing efforts? The Trading Online Voucher Scheme is an Irish government led scheme that offers funding … Continued