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A brighter promotion for tooth whitening

Adrian Duffy explains how to build an effective marketing campaign for tooth whitening. As this month’s issue of Irish Dentistry carries a special feature on tooth whitening, I thought I’d take a look at a few tried and tested techniques you could apply to promote a cosmetic dental service like tooth whitening in your clinic.  … Continued

Irish Dentistry Awards 2021

Here’s the shortlist for the Irish Dentistry Awards 2021. Have you or your practice made it on there? Tickets are selling quickly! If you appear on the below shortlist and would like to attend the ceremony, please call 01923 851732. Best Treatment of Nervous Patients Abercorn Dental Care Lucey Dental & Aesthetics Navan Dental O’Connor Moore Dental Practice. … Continued

Top tips for effective marketing

Petya Ivanova shares five marketing ideas for practices to mark the changing of the seasons. The dental practice is not the first thing that comes to mind when thinking about the summer. For most patients, enjoying the sunny weather and a well-deserved vacation are much higher on the priority list. So, as we bid the … Continued

Pushing boundaries – empowering dental nurses

Siobhan Kelleher chats to Rebecca Silver about empowering dental nurses to achieve their full potential and increase job satisfaction. Why did you choose dentistry as a career? After completing a BTEC National Diploma in sports and exercise science (with distinction), I didn’t know what I wanted to do with my life.  University was never the … Continued

Last chance to sign up for the Northern Ireland Dentistry Show

Have you signed up to the Northern Ireland Dentistry Show yet? Taking place at ICC Belfast on Saturday 25 September 2021, we will welcome a host of speakers and top suppliers. Running from 9am to 3.30pm, delegates can learn from the host of expert speakers, both local and international. Speakers will cover an array of … Continued

Growing your new practice effectively

Dan Fine and Luc Wade explain what may happen during the first year of practice ownership and how to make the investment a success in the future. With practice prices as they are, there’s a good chance you’re going to be investing €500k, maybe more, to acquire a practice.  Now you’re through the door, you … Continued