World Oral Health Day 2022 launched
by Jeylan Ramis
The World Oral Health Day (WOHD) 2022 campaign has been officially launched.
Last year, the organisation kickstarted a three-year campaign theme: be proud of your mouth.
It wanted people to value and take care of their oral health and to make the right decisions to protect it. In 2021, we encouraged action by focusing on the importance of oral health for overall health.
In 2022, it is highlighting the fact that an unhealthy mouth can severely impact every aspect of life. That’s why people are being called on to look after their oral health for their happiness and wellbeing. This is because the goal of a happy life unites us all.
Access the campaign resources
The campaign posters and fact sheets are already available through the website. There are 12 posters to choose from so download, print, display and share www.worldoralhealthday.org
In October, a full campaign toolkit with a wealth of supporting assets including digital tools became available to help spread the word through social media.
Best media campaign: Colegio de Cirujanos Dentistas de Costa Rica
The organisation worked with six “influencers”, which included an Olympic athlete, chef, magician, two journalists and a TV presenter, to record videos about oral health to reach the general public.
This made a significant impact among thousands of Costa Ricans who follow them on their social networks. In addition, a major media tour was carried out to promote WOHD.
Most educational activity: Macedonian Dental Society
The organisation ran 10 activities, in which more than 350 participants took part. They visited clinics for paediatric and preventive dentistry in Skopje, and preventive dental teams and private dental practices, as well as day care centres across the country. Educational programmes were organised in compliance with the recommended COVID-19 measures.
Most original activity: Associação Nacional de Estudantes de Medicina Dentária, Portugal
They recorded a viral video to inform people about the importance of maintaining regular and adequate oral hygiene habits and going to the dentist regularly for a healthy smile, in particular during the Covid-19 pandemic. The video included tips, so people could be proud of their mouth.
Best social media campaign: Sudanese Association of Dental Students
The association made a huge impact on Facebook and Instagram, where they shared photos of their WOHD activities. They created a campaign frame to brand more than 30 photos and shared them broadly through their social networks.
Best campaign by a dental practice or clinic: Aga Khan University Hospital Karachi
They organised 11 activities across a range of channels, including educational lectures, poster presentations, TV and radio interviews, live social media events and stories and email marketing campaigns. In total they reached over 170,000 people.
Best branded photo: Maratha Mandal’s Nathajirao G Halgekar Institute of Dental Sciences and Research Centre Belagavi
They organised school visits to raise awareness about oral health and demonstrate the proper toothbrushing technique. Maratha Mandal’s Central High School in Belagavi, Karnataka, India, took the winning photo.
