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News / June 28, 2011

A sparkling result

by Guy Hiscott

Philips previewed a sparkling extension to its successful Sonicare toothbrush collection at the BDA conference. 

Independent clinical research has shown that Diamond Clean removes up to 100% more plaque from hard-to-reach places, it improves gum health in only two weeks, it provides noticeably whiter teeth in just one week, and protects against abrasion and gum recession to help reduce sensitivity (studies available upon request).

The brush features five modes – clean, white, polish, gum care and sensitive. The bristle field on the brush head has 44% more bristles than Philips’ standard size Pro Results brush head, providing superior plaque removal and whiter teeth. The tufts are designed to colour-fade at every brushing to remind users to replace the brush head every three months. The heads come in two sizes – standard and compact.

Diamond Clean has Sonicare’s slimmest handle to date, is uncluttered by electronic visual displays, and holds its charge for three weeks.

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