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News / April 15, 2010

Dentistry Awards 2010: the launch

by Guy Hiscott

Now in its fifth year, the Dentistry Awards is the most celebrated event in the dental calendar,
honouring regional and national excellence in dentistry.

This year, the chairman of the judging panel will be cosmetic dentist Amarjit Gill.

Amarjit was recently voted the 5th most influential dentist here at and in Dentistry magazine’s Top 50 poll, and over the last few months has also helped set up Dental Xpress, the UK’s first mobile dental surgery.

Amarjit also lectures on the future of dentistry and tooth whitening.

The Dentistry Awards were created to recognise exceptional individuals, teams and practices who have showed an active interest in reaching – and often staying – at the top of the profession.

These awards present a fantastic opportunity for practices to show just how remarkable they are. Additionally, they give them the welcome chance to compete against others in their own areas, creating some friendly rivalry on the most exciting night of the year!

The awards ceremony will be held on Friday 10 December 2010 at the stunning Athena in Leicester – a beautiful, art-deco banqueting venue in the heart of the country.

Northern Ireland’s Dunmurry Dental Practice scooped Best Team
and Best Practice

One of the most glamorous dentistry events of the year, the enchanting evening consists of a champagne reception and three-course meal, followed by the awards ceremony itself, hosted by a special guest compère.

Best Practice UK went to Reece Associates incorporating Smilescool

If that wasn’t enough, the evening continues after the awards with great music, guaranteed to have you dancing into the early hours.

Website awards
This year sees the welcome return of 2009’s successful extension of the Website Awards, as well as the Best Marketing category which also made its debut last year.

There are more than 40 coveted awards in total, and everyone who takes one away can be proud that they have set a new benchmark in dental excellence.

The categories

• Best Practice (regional)
• Best Young Dentist (regional)
• Best Team (regional)
• The UK Outstanding Achievement Award (national)
• Best Marketing (national)

The Website Awards
• Best Website
• Best New Website
• Most Improved Website
• Best Specialist Referral Website

The regions
• Scotland
• Northern Ireland
• North West
• North East
• Midlands
• East
• London
• South West & Wales
• South East

Grab your ‘early bird’ saving
An ‘early bird’ offer of £35 per category is available until 30 June, so it’s well worth getting your entries for Best Practice, Team, Young Dentist, Marketing, and Outstanding Achievement in
sooner rather than later! Full details can be found online at

For more information please call 01923 851739 or email

If you fancy entering the website awards, it couldn’t be easier.

Simply visit to find out how to enter. With each entry costing just £15 for the website awards, what are you waiting for?
Why you should enter
• The Dentistry Awards provide a perfect opportunity to motivate your practice and build on the desire to strive above the competition
• Receiving recognition for offering an excellent service gives you great satisfaction. Enjoy a great team building experience and generate some excitement in your practice while you do so!
• Success at the awards can improve team morale, too. What better way to reward your team and show them you recognise their hard work?
• It’s a great way to get press coverage for your practice – even being shortlisted is a massive achievement.

Simply choose all of the categories you wish to enter and produce an entry to impress. The final deadline for all entries is Monday 13 September, leaving plenty of time to create a fantastic, award-worthy submission.

Category guidelines
Best Practice
We are looking for extra special practices that can prove they are the finest in their region, presenting clinical excellence, accompanied by patient testimonials. From small practices to large specialist surgeries, each entry will be judged on its individual merits. Let us know how your practice has improved and how your team works together. Inform us about charity or community work your practice is involved with and what you are most proud of, and then let us help you put your practice’s name on the map.

Best Team
Tell us how your team goes that extra mile for the patients and practice. Show us testimonials from satisfied patients and proof of how exceptional every single person in your team really is. Let us know how hard they work to make your team so special, and then let us lend a hand in telling everyone in your region all about it.

Best Young Dentist
This award is aimed at dentists of 35 years and under (on 10 December 2010) who have achieved a standard of practice management seemingly beyond their experience, or who have achieved notable things at this early stage of their career. We are looking for people who deserve recognition such as: someone who has continued to train since graduating and who achieved phenomenal results as a VDP, young dentists involved in community projects or who have championed a scheme local to their practice, or an individual who has had to overcome extreme or adverse circumstances in order to create a successful practice.

Best Marketing
Are you particularly proud of a recent marketing campaign? Has it delivered measurable growth for your practice? Tell us about your practice’s unique selling point and how you have marketed and differentiated yourself. We are looking for evidence of integrated marketing campaigns, branding and new ideas that have generated growth at your practice.

The UK Outstanding Achievement Award
Unlike the Oscars or National TV Awards, our Outstanding Achievement award does not honour longevity. Instead, it focuses on an individual’s performance during the calendar year, rewarding an outstanding contribution during 2010. It is not necessary to have worked in UK dentistry for a lifetime to be nominated for this award.

The Website Awards
We know exactly how much hard work goes into producing a top-class website. The Website Awards give you the chance to have that hard graft officially rewarded across three categories: private, mixed and specialist.
To enter, please visit

Hints and tips
• To ensure we choose the correct winners, a personal statement of 500 words, outlining why you feel you deserve to win the category, must accompany your entry
• Think of your entry as a means of presenting you as well as your practice: bound booklets, laminated pictures and practice marketing material will all help the judges get a feel for your practice
• Letters of reference and testimonials from patients can back up your entry
• Patient testimonials can be backed up by before-and-after shots
• Creativity and originality help applications stand out
• Press cuttings are a great way to prove your work within your
• Ensure you include high-quality professional pictures of your practice – either hard copies or on CD.

Good luck and see you on the night!